2012年美国新闻媒体现状

2019-10-22| 发布者: admin| 查看: |



For 亚洲最佳真人游戏平台news, the new era brings mixed blessings.

New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.

At the same time, a more fundamental challenge that we identified in this report last year has intensified — the extent to which technology intermediaries now control the future of news.

Two trends in the last year overlap and reinforce the sense that the gap between the news and technology industries is widening. First, the explosion of new mobile platforms and social media channels represents another layer of technology with which news organizations must keep pace.

Second, in the last year a small number of technology giants began rapidly moving to consolidate their power by becoming makers of “everything” in our digital lives. Google, Amazon, Facebook, Apple and a few others are maneuvering to make the hardware people use, the operating systems that run those devices, the browsers on which people navigate, the e-mail services on which they communicate, the social networks on which they share and the web platforms on which they shop and play. And all of this will provide these companies with detailed personal data about each consumer.

美国皮尤研究中心发布了2012年美国新闻媒体现状报告。

受众方面:
1.2010年美国新闻媒体面对严重的受众流失,但是到2011年大部分新闻媒体成功地阻止了受众的流失;
2.印刷媒体受众流失依然严重,受众规模下降5%。另外,报纸工作日的发行量下降4%,周末时发行量下降1%
3.新闻数字化时代成熟:3/4的成年人拥有一台手提电脑或台式机;44%的美国居民拥有智能手机;18%的美国居民拥有平板电脑;超过50%的美国人用手机和平板浏览新闻;23%的美国人依靠多重数码设备获取新闻信息。




网络电视方面:网络电视受众出现十年来首次增长;
音频方面:93%的美国人至少拥有一台收音机;40%的美国人用电脑或者手机使用在线音频服务;
报纸:报纸数字版用户稳定增长,纸质版发行量下降明显。
杂志:2010年杂志发行量下降1.5%,2011年杂志发行量下降1%;




广告营收方面:
报纸:2011年印刷广告收入减少21亿美元,下降9.2%;报纸数字版的广告收入增长2.07亿美元,增长6.8%;
网络:2011年在线广告增长23%;
移动:手机短信仍是移动通信广告领域最大组成部分;
杂志:2011年杂志广告版面下降3.1%
广播:无线广播2011年增长1%,约174亿美元






美国新闻媒体主要趋势:
1.手机将替代笔记本成为引导更深层次新闻体验的媒体;
2.社会化媒体虽然重要,但是还不足以对新闻业驱动着产生颠覆性影响;
3.电视新闻的受众增长点在于体育赛事;
4.新闻的出口逐渐移植到数字订阅;
5.隐私越来越重要,对于新闻仍有不确定性的影响。